NatGeoWild
GLOBAL REBRAND 2018
The underlying premise was to keep the current tone of voice for NatGeoWild, in a fresh and modern redesign bringing it closer to NatGeo channel as a core branding.
We reinterpret the main elements in a unique and functional way for the Wild spirit. Enjoy it!
NATGEOWILD IS ____
FROM NATGEOCORE TO WILD PERSONALITY ____
GENERAL LAYOUT ____
COLOR PALETTE ____
ANIMATION BEHAVIORS ____
ANIMATION BEHAVIORS ____
C R E D I T S ____________
Client: National Geographic Channel
VP Creative: Mariano Barreiro
EVP Global Brand Strategy: Emanuele Madeddu
Work done in Flopicco Design Studio
Creative Director: Florencia Picco
Client: National Geographic Channel
VP Creative: Mariano Barreiro
EVP Global Brand Strategy: Emanuele Madeddu
Work done in Flopicco Design Studio
Creative Director: Florencia Picco
Art director: Romina Giarrizzo
PROJECT NATGEOWILD
CREATIVE TEAM
Art director and Brand design lead: Romina Giarrizzo
Design: Elia Iandolo, Romina Giarrizzo
Lead animation: Marco Salemi
GRAPHIC PRODUCTION
Project manager: Fernando Vallejos
Animation optimization: Pablo Camino, Martin Polech
Off Air: Alejandro Guatelli
↴
YEAR 2018
Silver Award for General Brand Design Package at Promax Europe.
____________
All images are copyright of their respective owners and
PROJECT NATGEOWILD
CREATIVE TEAM
Art director and Brand design lead: Romina Giarrizzo
Design: Elia Iandolo, Romina Giarrizzo
Lead animation: Marco Salemi
GRAPHIC PRODUCTION
Project manager: Fernando Vallejos
Animation optimization: Pablo Camino, Martin Polech
Off Air: Alejandro Guatelli
↴
YEAR 2018
Silver Award for General Brand Design Package at Promax Europe.
____________
All images are copyright of their respective owners and
are not intended for commercial use.*
THANKS FOR WATCHING!
THANKS FOR WATCHING!